The business of entertainment, and specifically film making, is massive, and is flourishing. Top dog and one of the industry leaders in that game, globally, is none other than Walt Disney Studios.
The studio owns both, the top two highest grossing films, and film franchises of all time.
Just to point out a feather in the cap of Disney this year is the fact that the top five grossing films by revenue in the US and Canada were all made by studios owned by Disney. These include The Lion King, Avengers Endgame, Captain Marvel, Toy Story 4 and Aladdin.
And, just to give you an idea of the scale they operate at, Walt Disney acquired 21st Century Fox (another media conglomerate) for a whopping $ 71 billion (that’s close to ₹ 5 lakh crore).
So, with all that spending and other enormous operational expenses to boot, its income surely has to match its ravenous appetite for spending. And match it does!
Avengers Endgame, the concluding chapter in a Marvel superhero saga brought to you from the studios of Walt Disney, toppled James Cameron’s Avatar to become the highest grossing film of all time. With just over $ 2.79 billion (roughly ₹ 19,250 crore) in revenue from ticket sales worldwide, it moves ahead of the collections made by Avatar, which clocked in a revenue of $ 2.78 billion a decade ago.
The box office spoils are divided in a ratio of approximately 30 : 70 which means that 30% of Endgame’s revenue comes from the domestic market in the US, while 70% is from overseas territories.
In India, Endgame stands as the highest grossing Hollywood film ever made, with collections of ₹ 373 crores. This one really took the country by storm as it racked up a neat ₹ 157 crores within three days of its release, easily raking in the highest opening weekend for a Hollywood film ever in India. Opening day as well saw a record with ₹ 52 crores in collections, making it the highest opening day for a Hollywood film in India. If we bring Bollywood films into the mix as well, only Baahubali 2 and Rajnikanth’s Si-fi flick 2.0 saw higher opening day collections. What is interesting to note is that Endgame was released in just 1,700 theatres, which is negligible compared to the 4,500 to 5,000 screens that big Bollywood films occupy, thereby making its achievement all the more commendable.
However, we must also factor in inflation when we talk about the highest grossing films of all time. And in this regard, considering that we live in 2019, it’s fair to assume that Avatar’s $ 2.78 billion, which came in a decade ago and Titanic’s $ 2.19 billion, which came in 22 years ago, would, if adjusted for inflation, be worth more than Endgame.
Another noteworthy point is that the figures discussed above are only from revenue generated via ticket sales. However, popular films make money from a range of activities such as DVD sales etc. hence; Avengers Endgame will probably have to wait a while before those figures are known to us.