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How is the consumer confidence towards the upcoming elections?


With a huge election season on the cards leading to the general elections in 2019, political parties and their advisors are desperate to judge the mood to the electorate. All kinds of voter surveys are conducted by these parties. The voter mood is best reflected in the consumer confidence surveys because there is a direct correlation between the happiness and confidence of the consumer and the chances of him voting for the party in power. The question is, how will the consumer confidence shape up towards the upcoming elections? Mr. Akhilesh Bhargava, Business Editor of HW Business and Finance shares his insights on the matter. 

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