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Lessons from Air India’s flop sale

While the government is reported to have received 161 enquiries, it did not receive a single offer whatsoever. This is despite the aggressive marketing and global hard-sell of the issue under the leadership of our Harvard educated civil aviation minister. So what is it that is the takeaway from the flop sale of Air India? Mr. Akhilesh Bhargava, Business Editor of HW News Network shares his insight on the matter.

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