“Key Core Value Is To Uphold The Dignity Of The Individual,” Says Anand Mahindra On Karnataka Farmer Incident

Bangalore: Industrialist Anand Mahindra, broke his silence on the Karnataka Farmer incident which occurred at the Mahindra Showroom at Tumakuru on January 21. Mahindra emphasized more on the importance of upholding the dignity of an individual. A farmer in Karnataka who went to a showroom for buying a Bolero pick-up truck was humiliated by the salesman. The salesman said that he could hardly afford a car. The farmer threw a challenge and within an hour returned with a bag full of money. Seeing this the salesman apologized. The video of this incident has gone viral.

“The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency,” he tweeted, quoting a tweet by Mahindra and Mahindra CEO Veejay Nakra.

Veejay Nakra has promised that the matter will be investigated, and appropriate action will be taken, “including counseling and training of frontline staff”. 

The farmer, Kempegowda, had gone to buy a Bolero pick-up when the salesman allegedly insulted him and asked him to leave.

The car is worth ₹ 10 lakh, the salesman said, and “you probably don’t even have ₹ 10 in your pocket”. He insulted him based on his appearance and looks, the farmer and his friends allege.

A heated argument broke out and Kempegowda challenged the salesman to deliver the SUV on the same day if brought the money within an hour.

He returned with cash. The stunned sales executive, predictably, could not manage instant delivery – the waitlist is usually long. It would not take less than four days to deliver his car.

Incensed, Kempegowda and his friends demanded an apology and more heated words were exchanged until the police stepped in and broke up the fight.

The sales executive finally apologized to Kempegowda. “I don’t want to buy a car from your showroom,” the farmer said, walking off with his ₹ 10 lakh.

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