It has been revealed under RTI that the Modi government has so far splurged a whopping Rs 4,343.26 crore only for advertisements and publicity through different media.
RTI activist Anil Galgali had sought details from the centre’s Bureau of Outreach and Communication (BOC) regarding the coins spent on advertisement and publicity since the centre assumed office.
The replies provided by Financial Advisor, BOC, Tapan Sutradhar on the expenses incurred since June 2014, were a reflection of the massive funds spent, but owing to all the criticism faced by the government, there was a small reduction of almost Rs 308 crore in 2017, said Galgali.
As per the replies, from June 2014 to March 2015, the government spent Rs 424.85 crore in print publicity, Rs 448.97 crore on electronic media and Rs 79.72 crore on outdoor publicity, totalling to Rs 953.54 crore.
In the next fiscal 2015-16, the spending increased considerably for all media. These included, Rs 510.69 crore on print media, Rs 541.99 crore on electronic media and Rs 118.43 crore on outdoor publicity, or a total of Rs 1,171.11 crore.
In 2016-17, the expenditure incurred on print medium dropped (yet higher than the first year June 2014-March 2015), to Rs 463.38 crore, but for the electronic medium it increased over the previous year to Rs 613.78 crore, and catapulted to Rs 185.99 crore on outdoor publicity, totalling to Rs 1,263.15 crore.
The next year, April 2017-March 2018, there was a sharp drop in spending on electronic media over the previous year to Rs 475.13 crore and a significant drop in outdoor publicity expenses to Rs 147.10 crore.
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