Mumbai | Prime Minister Narendra Modi led NDA government in its first tenure spent around 5909 crores 39 lakh 51 thousand rupees on all kinds of advertisements, revealed an RTI query.
RTI activist Anil Galgali had filed a query asking the Central Government about its expenditure on electronic and outdoor media in the year 2014-15 to 2018-19. The Bureau of Outreach and Communication of the Central Government provided Galgali a page chart of total expenditure on print, electronic and out media of the 5 years of NDA government from 2014-15 to 2018-19. The chart contains 4 categories of advertising i.e Plans, Non-plans, client department and advance department which spent 5909 crores 39 lakhs and 51 thousand rupees on display class, radio spots and outdoor publicity.
The RT further revealed that the Modi government spent Rs 979 crore 66 lakh in the financial year of NDA 1 i.e 2014-15. The expenditure in 2015-16 was Rs.1162 crore 47 lakhs. In the third year 2016-17, the expenditure increased to 1258 crore 32 lakhs. In the fourth-year of 2017-18, the government spent the maximum of 1313 crore and 57 lakh on ads. After the criticism by the opposition and media over the spending, the government tried to reduce the expenditure however it ended up spending 1195 crore 37 lakh and 51 thousand.
In the last 5 years the Modi government first choice of advertisement was display class and radio and the government spent the 2109 crore 30 lakh 62 thousand and 2172 crore 7 lakh 47 thousand were spent on these two types of advertisement. While only 612 crores 18 lakh 42 thousand rupees have been spent on outdoor publicity.