In this episode of “”Editorial,”” Mr. Sujit Nair delves into the political advertising campaigns launched by Indian political parties ahead of the upcoming Lok Sabha elections, drawing a noteworthy parallel with the advertisements released by political parties in the United States of America. Mr. Nair contends that the ads disseminated in India lack substantive content for voters, contrasting sharply with the American counterparts which often address themes of growth and development. He opines that Indian political ads fail to resonate with voters as they neglect to address issues pertinent to their concerns and aspirations. This stark contrast underscores a disheartening reality: Indian voters are not being accorded the significance they deserve in the political discourse. Unlike the ads in the United States, which often reflect an understanding of the electorate’s priorities, Indian political advertisements seem to miss the mark entirely, overlooking crucial issues that matter most to the populace.
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