US President Donald Trump, who had batted for Harley-Davidson’s case against India over its high tariffs on the iconic motorcycles, has criticised the company for its plan to shift some of its production units overseas over steep import tariffs by the European Union.
Trump said he is surprised by such a decision by the Wisconsin-based motorcycle manufacturer, saying it amounted to raising the white flag.
Outside the US, Harley-Davidson has manufacturing facilities in India, Brazil, and Australia.
Trump has repeatedly raised the issue of high tariffs by India on high-end Harley-Davidson motorcycles, which in part is responsible for the current trade tension between the two countries.
The company in its US Securities and Exchange Commission (SEC) filing yesterday said that new retaliatory tariffs by the European Union (an increase from six per cent to 31 per cent) will result in an incremental cost of approximately USD 2,200 on an average motorcycle exported from the US to the EU.
“To address the substantial cost of this tariff burden long-term, Harley-Davidson will be implementing a plan to shift production of motorcycles for EU destinations from the US to its international facilities to avoid the tariff burden,” said the company without indicating to which country it plans to move its production facilities to.
Harley-Davidson said that shifting targeted production from the US to international facilities could take at least nine to 18 months to be fully completed.
The company’s decision surprised Trump.
“Surprised that Harley-Davidson, of all companies, would be the first to wave the White Flag,” he said.
“I fought hard for them and ultimately they will not pay tariffs selling into the EU, which has hurt us badly on trade, down USD 151 billion. Taxes just a Harley excuse – be patient!” Trump tweeted.
The White House-backed Trump’s trade policies.
“The president’s trade and economic policies have been a huge benefit to the American economy, and this includes the creation of over 300,000 manufacturing jobs. Unemployment is at 3.8 per cent, the lowest since 2000. And manufacturing confidence is at historic highs,” White House Press Secretary Sarah Sanders told reporters at her daily news conference.
The European Union, she alleged, is attempting to punish US workers with unfair and discriminatory trade policies, and Trump will continue to push for a free, fair and reciprocal trade in hopes that the EU will join in that.
“The European Union is trying to punish US workers because they have engaged repeatedly in unfair trade practices. And the president is saying enough is enough. We’d like to work with the EU to work on a level playing field,” Sanders said in response to a question.
In its SEC filing, Harley-Davidson said the company maintains a strong commitment to US-based manufacturing which is valued by riders globally.
“Increasing international production to alleviate the EU tariff burden is not the company’s preference, but represents the only sustainable option to make its motorcycles accessible to customers in the EU and maintain a viable business in Europe,” it argued.
“Europe is a critical market for Harley-Davidson. In 2017, nearly 40,000 riders bought new Harley-Davidson motorcycles in Europe, and the revenue generated from the EU countries is second only to the US,” the company said.
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