Maharashtra Assembly Elections 2019

Youth Congress chooses controversial ‘TikTok’ for a campaign in Maharashtra

Mumbai | Controversial video-sharing app TikTok has remained in the news for an entire year now.

Starting with growing popularity, to various complaints by parents alleging the app ‘distracted’ their kids and contained ‘pornographic content’, TikTok was even banned by the court.

Before one could comprehend how it got so popular, it was everywhere. Now, the grown-ups were using the app as well.

Videos from the app got viral on other platforms as well. People would be seen lip-syncing to famous songs and film dialogues. In some cases, consequences were severe. A couple of Gujarat Policewomen were caught recording videos while on duty in uniform, they were suspended. Men have narrowly escaped death recording videos.

Soon, TikTok also became a medium for sharing religious content, social issue awareness, promoting a person or brand, you name it.

Now, TikTok will be used for politics as well. Due to the growing usage and popularity, Youth Congress ahead of Maharashtra elections has launched a new campaign, in which people can send in their new manifesto ideas through TikTok.

They have asked the users to ‘express’ how they want their new state to be. But we will hope that the grand old party is aware that a major portion of TikTok is occupied by the teens under 18, under the voting-age.

They have promised ‘incentives’ for the best ideas. After the Lok Sabha debacle, it seems Congress is not leaving any chances to attract the youth.

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