Sampark for Samarthan: BJP’s new brand strategy

While Chief Minister of Uttar Pradesh Yogi Adityanath and Amit Shah of BJP have been meeting celebrities like Madhuri Dixit, Sanjay Dutt and Milkha Singh, the more imperative question here arises as to why did it not occur to them to meet the ones stricken by the real issues like the female students of BHU who were harassed or the farmers who went on protest. What kind of brand strategy is this that the BJP is endorsing? Mr. Sujit Nair, Managing Editor of HW News, shares his take in his this Editorial.

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