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After the Roys had bought 7.73 per cent of NDTV shares from General Atlantic in December 2007, it led to an open offer to other minority shareholders. To fund the purchase of shares that the minority shareholders wanted to sell, the Roys created a company, named RRPR Holdings Private Limited after Radhika and Prannoy Roy. RRPR borrowed Rs 501 crore from India Bulls. With the shares of RRPR Holdings and their individual shares, the three promoters controlled the majority of NDTV’s equity.
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