Interbrand – The world’s leading brand consultancy has come out with its 6th annual “most valuable Indian brands” list for 2019.
The list names Tata, Reliance and Airtel as the 3 most valuable Indian brands of 2019. The combined value of the top 40 brands was 5,03,000 crores or ₹ 5.03 trillion , which represents a 5.2% growth in value over the previous year. Financial Services and Automotive sectors contributed the most with 27% and 13% of value respectively in this year’s top 40.
Ever since the inception of these rankings, Tata has continued to hold the top position in the best Indian brands table. However, Tata’s brand value grew by a modest 6.5% – contributed significantly by its flagship tech services business TCS. Reliance, after taking over the number two spot from Airtel last year, consolidated itself at second, with an increase in brand value of 12%, phenomenally bolstered by the growth of Jio.
The rankings are given based on three parameters; financial performance, the role the brand plays in influencing customer choice and the brand’s ability to command a premium price.