New Delhi: Two advertisements for the body spray Layer’r Shot have been slammed on social media today, with critics claiming that they “encourage rape.”
One of the advertisements depicts four men conversing at a store. They debate who will take the “shot” when they find the final remaining bottle of Layer’r perfume. There are four of them and only one of it. However, instead of the body spray, a woman is portrayed in the advertisement during this dialogue. The woman even turns around, enraged at the four men, believing they are discussing her.
The second ad starts with a couple in a bedroom. Four of the guy’s friends enter the room and ask a crude question to the girl. The ad then reveals that the friends were just asking if they can use the shot perfume kept in the room.Several users on Twitter have called out the brand for being creepy and promoting rape.
“How does this kind of ads get approved, sick and outright disgusting. Is @layerr_shot full of perverts?,” wrote one user.
“Whoever ideated, wrote, produced, acted in and approved the new Layer’r Shot ads, shame on each one of you,” wrote another Twitter user.
“@layerr_shot pull these ads. They perpetuate rape culture. Sony Liv pls stop broadcasting these #Layershot ads,” another Twitter user said.
Another user wrote, “There have to be some regulations for ads man. That Shot deo ad is nothing short of disgusting actually. Even though I knew it was an ad and it wouldn’t happen. The fear for a second I felt was real. Imagine making an ad on the fears of millions of women.”
The advertisements are being broadcast on Sony Liv during the first Test match between England versus New Zealand.
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