Senior category head of Parle Krishnarao Buddha, according to the report by Mint, said the company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam.
Parle, the maker of the popular Indian biscuit brand Parle-G sold extensively in urban as well as rural India, has announced that they will not be advertising their products on Indian media channels that promote and show aggressive and toxic content.
Senior category head of Parle Krishnarao Buddha, according to the report by Mint, said the company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam. Buddha also added that the company is in talks with other advertisers so that they can collectively put a restraint on advertising on such channels in order to send a clear message.
This comes amid a new row over “Fake TRP” of some news channels by manipulation. The Mumbai Police commissioner Param Bir Singh, last week, said they have busted a TRP racket, where households were apparently asked to keep channels switched on an entire day.
The Detection Crime Branch of Mumbai police unearthed the TRP racket and arrested owners of two Marathi channels, for manipulating viewership ratings. Facing flak over its attack on Mumbai police and Maharashtra government in the Sushant Singh Rajput death case, Republic TV was also accused by the police of involvement in this racket.
Parle’s decision comes shortly after industrialist Rajiv Bajaj told CNBC-TV18 that Bajaj Auto has blacklisted three channels as far as advertising is concerned.
Following the footsteps of Bajaj, Parle has now decided not to offer advertisements to the channel who spread and promote toxicity or aggressiveness.
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