Higher input costs is the reason behind the milk price hike, the dairy cooperative said. It said the hike will be applicable across all cities where Amul sells its fresh milk.
From July 1, different categories of milk sold under the Amul brand will become costlier by Rs 2 per litre. The Gujarat Cooperative Milk Marketing Federation (GCIMMF), responsible for marketing and sales of different categories of milk and other products under the Amul brand, said that it has raised milk prices by Rs 2 per litre across India.
Higher input costs is the reason behind the milk price hike, the dairy cooperative said. It said the hike will be applicable across all cities where Amul sells its fresh milk.
Post the hike in prices, Amul Gold will cost Rs 29 for 500 ml, while Amul Tara will cost Rs 23 per 500 ml and Amul Shakti will be available at Rs 26 per 500 ml. The GCIMMF said the Rs 2 per litre hike translates to a 4 per cent increase in MRP, adding that it is much lower than the average food inflation.
The price hike across the different categories of milk products comes after a gap of 1.5 years, the GCIMMF added.
Prices of many essential FMCG products, along with the milk, have gone up in recent times due to higher imput cost. As a result of higher inflation, prices of as edible oil, soap, tea and even packaged food grains have increased.
Meanwhile, transportation charges have also gone up due to record high fuel prices.
“It is worthwhile to note that in the last 1.5 years Amul has not made any price revision in its fresh milk category. Since then, due to a rise in costs of energy, packaging, logistics, the overall cost of operation has increased,” GCIMMF said.
“Considering the rise in input costs, our member unions have also increased farmers’ price in the range of Rs 45 to Rs 50 per kg which is more than 6 per cent over the previous year. Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production.”
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