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Editorial

Does BJP need Prashant Kishor or Modi?

Sujit Nair

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BJP

I’ve used the term Modi’s BJP purely because I very strongly believe that BJP will be the single largest Political party post-2019 Lok Sabha elections and will be possibly able to form the government – but with a different Prime Minister and Party President. I believe and have explained my logic in several of my earlier articles that BJP will fall short of the majority and will have to depend on the NDA to fill the gap. NDA allies will not accept the Modi-Amit Shah jodi as partners. So technically speaking, BJP without Modi may not need any strategist to reclaim power and for Modi’s BJP no amount of strategy will get them back to power.  So primarily Modi needs Prashant Kishor’s services and not BJP.

 

So who is Prashant Kishor?

Prashant Kishor was a Public Health Expert by training and has worked for the United Nations. Getting into the business of Political Strategy was a career digression in 2012. Kishor came into the limelight after he got Modi reelected as the CM, for the state of Gujarat in 2012 for the second time in a row and then guided Modi’s BJP to a spectacular win in 2014 Lok Shabha elections.  Later on, Kishor got disillusioned with Modi’s working and decided to go with the Indian National Congress. Kishor could achieve nothing spectacular in UP for Congress but got Congress an impressive victory in Punjab. Later got miffed with Congress and decided to join back BJP.

 

Can Prashant Kishor recreate the Magic for Modi?

The chances are – NO. Kishor has always been successful while advising parties with powerful leaders on the helm of the battle. He was successful for Gujarat BJP with Modi on the helm, Lok Shabha 2014, again with Modi as the leader, Congress in Punjab with Captain Amarinder Singh. But failed Congress in UP elections with (then) a weak Rahul Gandhi leading the contest. Popularity of Narendra Modi in is nowhere close to what it was in 2014, so by sheer statistics, Kishor’s ideas may not prove to be the winning mantra for a desperate Modi. BJP without Modi wouldn’t need it anyway.

 

 

Editorial

What really made BJP divorce PDP?

Sujit Nair

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Editorial

Congress Mukt Bharat

Sujit Nair

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Congress


While BJP has been changing its official slogan time after time, the most recent one, that is ‘Congress-Mukt Bharat’ is what seems to draw much attention. Interestingly and ironically, turns out that wherever the ruling party has tried contesting the elections against a regional party and not Congress, the BJP has faced a flat defeat. And wherever it has contested against Congress, the BJP has seen a winning streak. Is it that they need to reconsider their current slogan? Mr Sujit Nair, Managing Editor of HW News Network shares his take on the matter in his this Editorial.

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Editorial

Sampark for Samarthan: BJP’s new brand strategy

Sujit Nair

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While Chief Minister of Uttar Pradesh Yogi Adityanath and Amit Shah of BJP have been meeting celebrities like Madhuri Dixit, Sanjay Dutt and Milkha Singh, the more imperative question here arises as to why did it not occur to them to meet the ones stricken by the real issues like the female students of BHU who were harassed or the farmers who went on protest. What kind of brand strategy is this that the BJP is endorsing? Mr. Sujit Nair, Managing Editor of HW News, shares his take in his this Editorial.

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