In this episode of Punchline Advertising veteran Tarun Chauhan speaks about the flood conditions and the man-made reason behind it. Heavy rain in several parts of north India has brought the region to its knees, claiming more than 34 lives in the past three days. In cities and towns, many roads and buildings remain submerged in knee-deep water. The weather department has predicted more downpour for Himachal Pradesh, Uttarakhand, Punjab, Haryana, Jammu and Kashmir, Rajasthan, Delhi and its adjoining areas over the next couple of days. Frightening images of the chaos – vehicles floating like paper boats, muddy waters gushing into residential areas, structures submerged on the banks by the swollen rivers and land cave-ins – were shared online by people from Himachal Pradesh, Uttarakhand and Delhi.
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