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Mumbai Traffic Police’s Unique Campaign Aims To Tell Stories Of ‘Painful Consequences’ To Reduce Road Accidents

Mumbai: While traveling through the city these days, you must have seen the hoardings of Vidya’s story. You may have wondered why such hoardings have been placed across the city. In fact, in response to the rising number of traffic accidents, Mumbai Traffic Police have launched a unique campaign. The aim of this campaign is to inform local residents that breaking traffic regulations might result in serious consequences. The police have attempted to share the stories of those who have died as a result of their own faults or the incompetence of others as part of this campaign.

 Here Are Some Of The Heart Wrenching Stories Of Negligence, Irresponsibility

The Mumbai police have endeavoured to share the stories of those who have died as a result of their own faults or the incompetence of others as part of this campaign. Vidya had a similar story. Vidya perished in a car accident in Mumbai when she was barely 27 years old. Vidya was struck by an intoxicated driver. Vidya died as a result of someone else’s irresponsibility.

At the same time, the Mumbai Traffic Police have included in the campaign situations in which the deceased was killed as a result of the negligence. Anil, who was driving without a helmet and perished in an accident, is one example. Anil’s life might have been saved if he had been wearing a helmet at the time. At the same time, an SUV driver approaching from the wrong direction claimed the lives of Irfan and his 5-month-old kid.

Worli Sea-Link, Mahim Junction, Bhaykala Flyover, Maratha Temple, Eastern Free Way, and Peddar Road in Mumbai, all the areas have these hoardings. Apart from that, this traffic enforcement campaign would be visible at the bus stops.

What Is This Campaign All About?

The Mumbai Traffic Police have placed such posters in approximately 60 spots throughout the city, emphasizing the dangers of one’s own and others’ irresponsibility while driving.Rajvardhan, Mumbai’s Joint CP Traffic, explained the motivation behind the initiative. “This is a safety awareness program launched by the Mumbai Traffic Police to bring about a change in the behavior of the Mumbai people toward traffic rules,” Rajyavardhan stated.The accounts detail how traffic rules violations have impacted people’s lives. I ask that all citizens obey traffic laws and act properly at all times.”

The Data On Increased Road Accidents

The campaign of Mumbai Traffic Police has been started keeping in view the increasing road accidents. Statistics show that in the year 2021, there has been an increase of about 15% in road accidents as compared to the year 2020. At the same time, there has been a 22% increase in the death toll in road accidents in the first 6 months of 2021.

According to statistics, 14,245 traffic accidents occurred in Mumbai between January and June 2021. There were around 6,708 people killed and 10,879 people injured.

Driving under the influence of alcohol is also a problem. Between 2014 and 2019, 61 people died as a result of drinking and driving, while over 200 people were badly injured.

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