Twitterโs account verification program is finally set to launch next week.
CEO Elon Musk, took to the microblogging site to make the announcement. โSorry for the delay, weโre tentatively launching Verified on Friday next week.โ he posted. โGold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,โ the SpaceX owner added.
He had earlier tweeted about the usage of different colours for different organisations and individuals but fleshed out the details just recently.
โAll verified individual humans will have same blue check, as boundary of what constitutes โnotableโ is otherwise too subjective.โ He tweeted.
According to a report by The Verge, the microblogging platformโs โTwitter Blueโ subscriptions rolled out despite warnings from Twitterโs own trust and safety staff.
Soon afterwards, numerous โverifiedโ accounts began to impersonate well-known personalities or brands.
The chaos began with a fake Nintendo account, which posted the image of the well-known game character Mario raising a middle finger at the Twitter bird.
Meanwhile, another fake Twitter account emerged for โEli Lillyโ, the pharmaceutical company. It had tweeted that insulin had become free.
As per a report by The Verge, this repelled numerous advertisers from the platform.
Subsequently, Musk pulled off the 7.99 USD service in a matter of days after its release.
Musk had taken the matter in his own hands and tweeted that any account that tried to impersonate someone else would be disabled, unless its user declared it as a parody account.
Coming to the current multi-coloured verification system, Musk called it โpainful, but necessaryโ.
He claimed that a โlonger explanationโ on how the system would work would come out โnext weekโ.
(Except for the headline, this story has not been edited by HW News staff and is published from a syndicated feed.)
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