The “imbalance” between content creation and its monetization will be addressed, according to Minister Rajeev Chandrasekhar
New Delhi: The “imbalance” between content creation and its monetization will be addressed, according to Minister Rajeev Chandrasekhar, who also called for platforms and ad-tech corporations to have their authority restrained.
The Indian government has stated that large internet companies that make money by including news in their search results and feeds must give publishers a “fair share of income,” noting the need to rectify the “imbalance” between the two.
Taking into account future of journalism and the financial health of the news industry, both digital and print, Minister of State for Electronics and Information Technology Rajeev Chandrasekhar and Information and Broadcasting Secretary Apurva Chandra both emphasized the importance of this issue by seeking to eliminate the “imbalance” between tech platforms and media industries.
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In a speech at a summit hosted by the Digital News Publishers Association (DNPA), an umbrella group of 17 top Indian news publishers, including NDTV, Mr. Chandra connected the problem to the “strained financial health” of media companies.
“For the growth of the news industry, it is important that digital news platforms of all these publishers, who are the creators of original content, get a fair share of revenues from the big tech platforms which act as aggregators of content created by others,” he said.
The top government official cited efforts made by other nations, like Australia, Canada, France, and the EU, which have strengthened their competition commissions and established legislation to guarantee a fair distribution of profits between news content creators and aggregators.
In line with the sentiment, Mr. Chandrasekhar stated, “We intend to address this issue of disproportionate control and imbalance of dynamics between content creation and its monetization, as well as the influence that ad-tech businesses and platforms possess today.”
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