A day after Tanishq was forced to pull down an advertisement showing Hindu-Muslim marriage after backlash on social media, a mob of alleged Hindutva supporters reportedly barged into the jewelry brand’s store in Gujarat’s Gandhidham. The store manager was forced to write an apology over the ad which kicked up a row, reports said. The police has denied claims that the shop was vandalised, ransacked or looted. Reports add that even though the manager was asked to tender an apology for the ad on Tuesday evening, no vandalism took place there. The police was informed about the incident and patrolling has been increased in the area. Earlier reports suggested that the store was attacked.
The commercial that came under attack is a part of Tanishq’s current festive season’s collection ‘Ekatvam’. It shows a Hindu woman married into a Muslim family who is set for her baby shower.
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