This action will benefit the employees who feel trapped working in the marketing company is what Franko believes
Washington: When an employee moonlighting an 18-hour workday, and interviews at 11 PM on a Sunday have made the news, this marketing company makes an unexpected move. Founder of marketing company Gorilla, Jon Franco, posted a smooth transition strategy on LinkedIn. Gorilla has stated that they will be offering a 10% hike to the employees serving notice period during the notice period in exchange for leaving the company.
Franco wrote, “From the moment an employee tells us of their decision to leave Gorilla and that they are in the search for a new job, any full-time employee who gives us at least six weeks’ notice will be given a 10% salary increase for the remainder of their time at Gorilla. We ask that they leave within three months. And we promise, no hard feelings.”
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This action will benefit the employees who feel trapped in the company is what Franko believes. He also says that this will encourage people to do something different if they are feeling cloistered in the company.
“It also gives us time to prepare for how we’ll move forward. It’s way better than the normal two-week sprint,” he said.
Franco says that Gorilla wants their staff members to stay, but it is foolish to expect that they will all retire with Gorilla.
He said that this strategy is to make transitions as seamless as possible.
He also cited an example of an employee with whom they have done this for real. Based on Franko’s account this exercise seems to have been a big success.
Franco narrated, “Recently, this was exercised by one of our own. Great person, a great Gorilla, and extremely talented in the role. But, he was ready for something different. So, he came to us, told us he was seriously looking, and that he would be gone within three months. We “shook hands”, bumped his salary by 10%, and began our search. We’ve found someone to fill the role, the departing employee has some great leads and we’ll be working with both to prep for a smooth transition.”
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