“Congress ka haath, Aam Adami Ke Saath” remains one of the most successful political campaign in Indian electoral history. Pitted against the strong “India Shining”, the campaign did not feature the big faces of the Congress party, instead it focused on the common man, the growing middle class. In this Weeken Editorial, our Managing Editor Mr Sujit Nair speaks to Jayashree Sundar, a senior advertising professional who worked behind the campaign.
#UPA #LokSabhaElection2004 #Congress #SoniaGandhi #RajivGandhi #JayashreeSundar
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